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This site hotfoilprinting.org has the following on the web site, "The Association of Hot Foil Printers was formed in 1991 by Lewis Knight and the founder members." Our analyzers noticed that the webpage also said " It was established to promote friendship amongst members, and to encourage and promote the knowledge of the principles and practices of good printing." The Website also stated " We have been of benefit to over 2200 businesses and individuals since our formation. X2022; Our book, Hot Foil Printing - A Guide To The Whole Business. An Essential 100 Page Help Manual. Welcome to The Association of Hot Foil Printers." The website's header had Association of Hot Foil Printers as the most important keyword. It was followed by hot foil printing, hot foil stamping, and hot foil blocking which isn't as ranked as highly as Association of Hot Foil Printers. The next words the site used was gold leaf printing. help was also included but will not be viewed by search crawlers.